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Keywords: Personal agency
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Journal Articles
Eco-labels as visual heuristics: empowering online consumer agency in responsible fashion consumption
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Journal of Fashion Marketing and Management: An International Journal (2026) 30 (3): 417–440.
Published: 15 December 2025
...Heejin Lim; Inhwa Kim; Moonhee Cho Purpose This study examines how eco-labels shape consumer agency and decision-making in online fashion retail. Integrating dual-process theory with a personal agency framework, we compare two third-party sustainability systems, Type I eco-labels...
