... of a motivational network of shoppers’ traits in consumption as well as to ascertain different shoppers’ typology from the configurations of personal factor attributes. Design/methodology/approach – Store-intercept method was used to collect data from a sample of 600 apparel adult shoppers at five shopping...

..., personality factors, emotions and mood with a view to a better understanding of the psychological profile of the fashion consumer. Design/methodology/approach Using a uniformly composed sample of females, explorative quantitative research was carried out. Two sets of questionnaires were administered...

... Limited 2009 Garment industry Clothing Buying behaviour Personality Women Wicklund and Gollwitzer (1982) stated that people may use symbols to build or maintain a complete self definition as part of a commitment to a self defining goal. Consumers may compulsively buy products...

...Ronald E. Goldsmith This study examined several personal characteristics of frequent clothing buyers. The data came from a survey of 533 adult consumers including college students and non‐students. As shown in prior studies of clothing as well as other products, the heavy users in this study...