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Keywords: Persuasion
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (3): 335–353.
Published: 17 May 2018
...Anne Martensen; Sofia Brockenhuus-Schack; Anastasia Lauritsen Zahid Purpose The purpose of this paper is to investigate how today’s new type of opinion leaders, “Citizen Influencers” (CIs), persuade their followers by exploring which characteristics contribute to their persuasiveness. Design...
