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Keywords: Photo‐elicitation
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (4): 492–510.
Published: 14 September 2012
... The study uses photo‐elicitation to examine the experience of the sensory retail environment of patrons of a small fashion boutique in the North West of England. Participants were asked to “show me how it feels to shop here” by taking photographs to depict their sensory in‐store experiences. Follow up...
