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Keywords: Plus-size
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (5): 935–952.
Published: 27 March 2025
...Jung Eun Lee; Hasan Mohammad Shovo; Md Arafat Hossain Purpose This study applied the belief-adjustment model and the selective accessibility model to explore the effect of image presentation order of plus-size models accompanied by either thin-size or average-size models on self-referencing...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (4): 557–570.
Published: 30 July 2018
... 12 2017 08 05 2018 10 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Brand personality Brands Standardization Obese Plus-size User imagery Although most models in fashion ads are thin (Clements, 2013), a counter...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 120–135.
Published: 11 May 2015
...Laurel Dawn Romeo; Young-A Lee Purpose – The purpose of this paper is to explore apparel-related issues experienced by plus-size female teens around the functional, expressive, and aesthetic consumer needs model. The goal was to uncover any issues which have interfered with or restricted apparel...
