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Keywords: Positive emotions
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal 1–22.
Published: 03 September 2026
... to purchase (ITP) and intention to recommend (ITR) sustainable fashion brands through positive emotions (PEM) and psychological ownership (PO). Design/methodology/approach A quantitative cross-sectional approach was used to test the hypotheses. This study collected primary data from 373 active Instagram...
