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Keywords: Pre-purchase evaluation
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Journal Articles
A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia
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Journal of Fashion Marketing and Management: An International Journal (2022) 26 (5): 776–791.
Published: 30 November 2021
... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Apparel products Pre-purchase evaluation Ethiopia Consumers Sustainability Ethiopia, having Africa’s second-largest population, is one of the big markets for clothing products in Africa...
