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Keywords: Premier brands
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2010) 14 (2): 202–218.
Published: 11 May 2010
... Fashion Premier brands Brand image Brand image consistency is crucial to the success of any brand (Levine, 1998 ; McEnally and De Chernatony, 1999 ; Ritson, 2003). With greater regularity of consumer travel and increasing international media, consumers expect brands to deliver the same values...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (2): 244–259.
Published: 09 May 2008
... of identifying luxury brand consumers in terms of demographics for global marketers. Hye‐Jung Park can be contacted at: hpark@kpu.ac.kr © Emerald Group Publishing Limited 2008 Premier brands Culture Demographics Product differentiation Youth South Korea After almost completely opening...
