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Ian Phau
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Journal Articles
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 784–809.
Published: 27 February 2023
Journal Articles
Investigating consumers' brand desirability of “upcycled” luxury: the many faces of designer facemasks
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (4): 635–652.
Published: 20 June 2022
Journal Articles
Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury
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Journal of Fashion Marketing and Management: An International Journal (2022) 26 (2): 365–382.
Published: 30 June 2021
Journal Articles
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (4): 402–415.
Published: 14 September 2015
Journal Articles
Consumer attitudes towards luxury fashion apparel made in sweatshops
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Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 169–187.
Published: 11 May 2015
Journal Articles
Guest editorial
Free
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2)
Published: 06 May 2014
Journal Articles
Consumer-brand relationships in step-down line extensions of luxury and designer brands
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Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2): 145–168.
Published: 06 May 2014
Journal Articles
Exploring wool apparel consumers’ ethical concerns and preferences
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Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2): 169–186.
Published: 06 May 2014
Journal Articles
Impacts of country images on luxury fashion brand: facilitating with the brand resonance model
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Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2): 187–205.
Published: 06 May 2014
Journal Articles
Management of a luxury brand: dimensions and sub-variables from a case study of LVMH
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Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2): 231–248.
Published: 06 May 2014
Journal Articles
Am I worth it? Gifting myself with luxury
Available to PurchaseHannele Kauppinen-Räisänen, Johanna Gummerus, Catharina von Koskull, Åke Finne, Anu Helkkula, Christian Kowalkowski, Anne Rindell
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2): 112–132.
Published: 06 May 2014
Journal Articles
Making customer engagement fun: Customer-salesperson interaction in luxury fashion retailing
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Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2): 133–144.
Published: 06 May 2014
Journal Articles
Organisation and supply chain for quality control in luxury companies
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Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2): 206–230.
Published: 06 May 2014
Journal Articles
Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding
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Journal of Fashion Marketing and Management: An International Journal (2013) 17 (4): 403–423.
Published: 13 September 2013
Journal Articles
Chinese consumers’ purchasing: impact of value and affect
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Journal of Fashion Marketing and Management: An International Journal (2013) 17 (4): 486–508.
Published: 13 September 2013
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (4)
Published: 13 September 2013
Journal Articles
Uncovering Victoria's Secret: Exploring women's luxury perceptions of intimate apparel and purchasing behaviour
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (4): 460–485.
Published: 13 September 2013
Journal Articles
Luxury perceptions: luxury brand vs counterfeit for young US female consumers
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Journal of Fashion Marketing and Management: An International Journal (2013) 17 (4): 424–439.
Published: 13 September 2013
Journal Articles
Brand extensions : A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations
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Journal of Fashion Marketing and Management: An International Journal (2013) 17 (4): 390–402.
Published: 13 September 2013
Journal Articles
Can Islam and status consumption live together in the house of fashion clothing?
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Journal of Fashion Marketing and Management: An International Journal (2013) 17 (4): 440–459.
Published: 13 September 2013
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