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Keywords: Pro-environmental behaviour
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (3): 549–569.
Published: 07 January 2026
... fashion as a form of pro-environmental behaviour that supports the circular economy. Design/methodology/approach The proposed model was tested on data collected from 610 participants. Structural Equation Modelling using AMOS 28 was employed to assess the relationships among the constructs...
