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Keywords: Problem-solving
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Journal Articles
Navigating innovation in sports apparel: a qualitative study of product developer experiences
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal 1–18.
Published: 19 March 2026
... and level of problem-solving can be used to classify innovations they are involved in into four different types of innovations. Research limitations/implications In this research, only SA product developers were interviewed. The findings could vary if apparel product developers from different types...
