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Keywords: Product developer
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Journal Articles
Navigating innovation in sports apparel: a qualitative study of product developer experiences
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal 1–18.
Published: 19 March 2026
... to better understand the product development process that leads to innovative products in this context. The purpose of this research was to explore the shared experiences of product developers with innovation while employed at SA firms. Design/methodology/approach A phenomenological qualitative study...
