... was to identify essential, expected, unexpected and potential product attributes to inform age-inclusive product development, segmentation strategies and brand positioning in the activewear market. Design/methodology/approach A qualitative research design was employed, consisting of 14 semi-structured...

... to better understand the product development process that leads to innovative products in this context. The purpose of this research was to explore the shared experiences of product developers with innovation while employed at SA firms. Design/methodology/approach A phenomenological qualitative study...

...Rachel Parker-Strak; Liz Barnes; Rachel Studd; Stephen Doyle Purpose This research critically investigates product development in the context of fast fashion online retailers who are developing “own label” fashion clothing. With a focus upon inputs, outputs, planning and management in order...

... in the literature review. Fashion industry Product development 3D Digital transformation 3D digital technology Haute couture During the last decade we have seen how fast digital technology has transformed the media and entertainment industries, but we have started to realise how...

...Alice Payne Purpose – The purpose of this paper is to identify both the inspiration sources used by fast fashion designers and ways the designers sort information from the sources during the product development process. Design/methodology/approach – This is a qualitative study, drawing...

... had to rely on cultural stereotypes due to a lack of information. The study documented in the paper developed an original fit preference scale to obtain important information that can be used to impact on apparel product development for this consumer. Apparel fit seems to be especially important...

... that participate in apparel private label product development. Findings Results indicate a strong use of a niche marketing strategy by retailers in the development and implementation phase of private labels. The strategy resulted in increased profits and market share. Practical implications The study...

... in detail from the construction and adaptation of block patterns to the creation of computerised pattern shapes including modelling, drafting, suppressing and flaring. Alison   Beazley and Terry   Bond . Computer‐aided Pattern Design and Product Development . Blackwell Publishing...

...Namkyung Jang; Kitty G. Dickerson; Jana M. Hawley Purpose The purpose of this qualitative study was to explore how the performance of apparel products is measured in the apparel business so as to contribute theoretical understanding and the company's capacity of apparel product development...

...Cristiano Ciappei; Christian Simoni Purpose The purpose of this empirical research is to identify the key success factors engrained in the new product development (NPD) practices of companies that belong to the Italian sport shoe cluster of Montebelluna. Design/methodology/approach Statistical...

... and camouflage, interest in fashion, hedonic experience and design complexity. Recommendations for further research and for marketing to multiple consumer segments were offered. © MCB UP Limited 1999 Ethnic apparel Market segments Apparel attributes Product development Marketing ethnic apparel...