Keywords: Product management
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (4): 579–581.
Published: 19 September 2008
...Simeon Gill Edited by S.   Ashdown . Sizing in Clothing: Developing Effective Sizing Systems for Ready‐to‐wear Clothing . Cambridge : Woodhead Publishing   2007 . © Emerald Group Publishing Limited 2008 --> Fashion design Product management Specifications...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2005) 9 (2): 156–165.
Published: 01 June 2005
... furnishings than the other brands and were used for further analysis. © Emerald Group Publishing Limited 2005 Brand extensions Performance appraisal Fashion industry Product management Evaluative criteria: subjects responded in a similar two‐column format to “When purchasing, I...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2005) 9 (2): 207–220.
Published: 01 June 2005
... be segmented using a well‐known marketing scale that has been widely applied in research. © Emerald Group Publishing Limited 2005 Consumer research Consumer behavior Product management Fashion industry Product identification The concept of product involvement has been studied...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2003) 7 (4): 339–344.
Published: 01 December 2003
... responsibility Clothing Product management Stakeholders Levi Strauss is commonly acknowledged to be the pioneer in codes of conduct for the garment industry, having striven to protect its international reputation in the sourcing arena (see, for example, Wong and Taylor, 2001). Many US[1] and European[2...

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