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Keywords: Product mix
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2006) 10 (2): 227–237.
Published: 01 April 2006
... efforts recalling that the Chinese market is relatively brand‐uneducated and diverse. Based on the information obtained emphasizes that diversity is the key in defining the market and limited localization should be the main concern of product mix. Originality/value This paper serves as a comprehensive...
