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Keywords: Project management
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (5): 930–952.
Published: 10 March 2026
... and identifies effective leadership and project management strategies for the FPD process. Design/methodology/approach In-depth interviews with key informants from leading Pure play and Omnichannel fashion retailers were conducted as part of a qualitative research strategy. Findings The study...
