... Consumer behaviour Fashion leaders Promotional methods The overarching assumption is that gender differences are learned based on social interaction and upbringing which leads to differences in clothing selection (Workman and Studak, 2006). Women often prefer to shop in social settings where...

... a purchase decision (Huang et al., 2004 ; Park and Stoel, 2005). Internet shopping Consumer behaviour Brands Promotional methods United States of America According to the US Department of Commerce, online retail sales were $108.7 billion for 2005 (US Census Bureau News, 2007...

...). A supplier, with beneficial support services, was found to receive a high rating by buyers within a multiple vendor situation (Frazier, 1983 ; Morgan and Hunt, 1994). © Emerald Group Publishing Limited 2004 Promotional methods Fashion Pricing Buyer‐seller relationships Retailing...