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Keywords: Psychic distance
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (1): 36–51.
Published: 04 March 2014
... retailers Psychic distance Uppsala model In addition, economic distance has been also proven to relate to firms’ market selection. Johnson and Tellis (2008) found that economic distance between the home and host country also translates into financial success of firms. When firms enter countries...
