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Keywords: Public relations
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Journal Articles
Investing in fashion: employing the situational theory of problem-solving to examine the impact of sustainability on communicative actions and investment intentions
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal 1–22.
Published: 23 June 2026
... on the public relations theories of situational theory of problem solving (STOPS) and organization–public relationship (OPR), fashion companies' relationships with investors are also incorporated in the analysis. Design/methodology/approach Snowball and purposive sampling techniques were utilized...
