...Yitong Wang; Ai Chin Thoo; Shu-Hsiang Chen; Yixuan Wu Purpose Emerging technologies like augmented reality ( AR ) and artificial intelligence ( AI ) are reshaping fashion retail. This study investigates how the source of social approval (human vs. AI ) influences purchase intention in AR...

..., brand credibility and brand–cause fit significantly influence CaRM purchase intention. Further, mediation analysis confirms that self-image congruence mediates the relationship between brand attributes and purchase intention. Originality/value The findings highlight the growing significance of CaRM...

... to establish their purchase intention, and how face-saving and group conformity impact purchase intention. Design/methodology/approach A descripto-explanatory quantitative research approach was adopted, where 353 responses were analysed. Thereafter, structural equation modelling and moderation analyses...

... social media influencers’ (VSMIs) source credibility and self-congruity on brand image and trust associated with the VSMIs’ endorsement, subsequently influencing purchase intention toward the brand. Design/methodology/approach The present study utilized a between-subjects experimental design. Two...

...Na Young Ahn; Yeayoung Noh Purpose Grounded in self-concept and social comparison, the purpose of the study was to examine the relationship among body esteem, conspicuous consumption tendency and purchasing intention towards athleisure products. Design/methodology/approach The authors gathered...

...Teena Agarwal; Navneet Gera; Swati Rohatgi Purpose Given that the demand for fashion products is rising in developed nations, this study examines the effects of spirituality, subjective norms, attitude, traits of vanity and the need for uniqueness on purchase intention toward fashion products...

... to purchase luxury fashion. Furthermore, it was shown that purchase intention had a beneficial influence on the purchasing behavior of luxury fashion. The MGA results suggest that the determination of attitude, subjective norms and perceived behavioral control on intentions to purchase luxury fashion...

...Liufang Zhang; Ing Grace Phang Purpose This study aims to examine the impact of non-fungible tokens (NFTs’) characteristics on Chinese consumers’ purchase intention towards luxury fashion physical products. It also investigates the mediating role of perceived hedonic value and moderating role...

... and warm glow benefits positively impacted Generation Z's (Gen Z's) attitudes toward green apparel. In contrast, the self-expressive benefits had no effect. In addition, attitude and purchase intention significantly predict green apparel purchase behavior. Attitudes and purchase intentions are crucial...

... variables predicting the intention to purchase sustainable clothing. Practical implications This research provides decision-makers, including marketers, with insights on leveraging dispositional traits to increase consumers' purchase intention of sustainable clothing. Results Environmental concerns...

... norms and eventual purchase intention of secondary sneakers. Design/methodology/approach The framework draws from two models, the triadic framework for collaborative consumption and the TRA. Data was collected using an online survey, which consisted of demographic questions and reliable scales...

...Selen Bakış; Hakan Kitapçı Purpose In the purchase intention of green products context, researchers have mainly investigated the role of symbolism but have mostly discussed symbolic attributes/meanings in terms of social status only. This research aims to investigate the impact of four perceived...

... characteristics such as fashion involvement and materialism influenced the formation of socially responsible attitudes and ethical fashion purchasing intentions. By focusing on fashion aficionados and materialists, this research examines each step of the hierarchical model by exploring the relation between values...

...Tuğba Şener; Ferdi Bişkin; Neşe Dündar Purpose This study aims to determine the effects of consumers' perceptions of value and environmental concerns toward recycled content clothing on consumers' attitudes and purchase intentions toward these products. Design/methodology/approach The research...

..., attitudes toward slow-fashion products positively influence purchase intention. Practical implications The study suggests marketing strategies to stimulate the intention to purchase slow fashion through advertising that emphasizes utilitarian, environmental and hedonic values, such as the pleasure...

... constructs on the sustainable fashion purchase intention. Design/methodology/approach A quantitative approach was taken with data collected through an online survey in Brazil, obtaining a valid sample of 364 respondents. The collected data were analysed through the structural equation modelling technique...

... 2021 01 07 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Fashion blogger credibility Engagement Homophily Purchase intention Electronic word of mouth In this digital age, many bloggers have reached high levels of trust...

... and purchase intention. Design/methodology/approach An online survey was employed with a sample of 332 participants (165 female and 167 male) aged 19 to 76, mean age of 35 years. A gender-neutral, 3DP integrated hooded sweatshirt was developed for this study featuring flexible, white 3D printed insets...

...Youssef Chetioui; Hikma Benlafqih; Hind Lebdaoui Purpose This study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs. Design/methodology/approach...

... fashion brands on Facebook predicts purchase intention. It also examines trait antecedents of both ASC and ISC Facebook mentions of luxury fashion brands, specifically materialism, self-monitoring and self-esteem. Design/methodology/approach Findings are presented from a survey of Facebook users who...