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Keywords: Purchase motivations
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (5): 844–862.
Published: 11 March 2025
... purchase motivations can offer strategic guidance for virtual product development and the enhancement of customer experiences in these environments. A review of the literature identified that most studies on consumer purchase motivations for VLF are blockchain-based non-fungible tokens (NFTs) (e.g...
