... of this paper is to take the context of Puerto Rico as a US territory to reconcile these two propositions by analyzing culture and gender’s influence on apparel purchase. Design/methodology/approach Via multiple regression analysis, the study considers seasonality as a factor of apparel purchase patterns...

... one channel — this was especially the case with women consumers. Males made very little use of mail order but much greater use of department stores and specialty stores. © MCB UP Limited 1998 Type of store Purchase patterns Correlation analysis Journal of Fashion Marketing...