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Keywords: Quality awareness
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Journal Articles
Fibre brand promotion and consumer product awareness: case study of Tactel
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2005) 9 (3): 330–341.
Published: 01 September 2005
.... The retailer was happy to promote the Tactel product as Invista helped with the cost of promotion. This included the retailer's own magazine shoot where the Tactel label logo was incorporated into each photo and images used in store promotion. Brands Textile fibres Quality awareness Customer...
