Keywords: Quality function deployment
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2007) 11 (2): 215–237.
Published: 15 May 2007
... materials. This was followed by descriptive statistics, reliability, and factor analysis in order to set up the “house of quality” using the method of quality function deployment. Findings The factors that were found to affect the quality of apparel design were fashion sensitivity, ability of material...

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