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Keywords: Quantitative method
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Journal Articles
Muhammad Sabbir Rahman, Md Afnan Hossain, Mohammad Tayeenul Hoque, Md Rifayat Islam Rushan, Mohammad Iftekhar Rahman
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 153–183.
Published: 14 July 2020
... Brand schematicity Millennial consumers Fashion clothing brands Quantitative method The worldwide fashion apparel market, worth US$3 trillion, makes up 2% of the global gross domestic product (GDP) and employs 33m textile workers, an increase from 19.7m over the previous 25 years (Wang et...
