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Keywords: Quiet and loud luxury
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal 1–18.
Published: 08 October 2026
...Yijing Wei; Jinyoung Jinnie Yoo Purpose This study examines how socioeconomic status (SES) shapes quiet versus loud luxury preferences through status anxiety and the moderating role of symbolic self-completion. Design/methodology/approach Three-hundred and fifty-eight Chinese consumers were...
