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Keywords: Rapport-building
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (2): 251–276.
Published: 03 June 2020
... salespeople in rapport-building behaviors. To address this discussion, we answer these research questions: (1) Does the luxury fashion brand country of origin affect the rapport-building strategies of salespeople?; (2) How do luxury fashion employees classify customers from collectivistic cultures...
