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Keywords: Ready‐to‐wear branding
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (4): 399–417.
Published: 14 September 2012
... personality Ready‐to‐wear branding Brand loyalty Perceived quality Prestige Generation Y Turkey H1. Brand attitude has a significant and positive effect on the formation of brand loyalty in ready‐to‐wear market for Generation Y consumers. Branding attained crucial importance in today's...
