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Keywords: Resource advantage theory
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (1): 179–194.
Published: 11 March 2021
... marketplace. People with disabilities Competitive advantage Resource advantage theory Adaptive apparel First-mover-advantage theory People with disabilities (PWD) make up nearly 13% of the US population (Erickson et al., 2021) and contribute $21 billion of disposable income...
