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Keywords: Resource-based theory
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 997–1014.
Published: 04 January 2024
...Lizhu Yu Davis; Li Zhao; Dean Davis; Yuhui Liu Purpose Using resource-based theory and social cognitive theory, this study aimed to investigate crucial resources that new US fashion ventures need to survive the initial stage of business development. It also intended to discover the role...

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