Keywords: Response flexibility
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2010) 14 (2): 282–299.
Published: 11 May 2010
... consumer needs have demanded the apparel industry to undergo a fundamental shift from MP to mass‐customization (MC) for a segment of the marketplace. © Emerald Group Publishing Limited 2010 Mass customization Clothing Response flexibility United States of America Mass production Garment...

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