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Keywords: Retail buyer
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (4): 631–649.
Published: 16 April 2020
...Yingtong Zhong; Sovan Mitra Purpose The Chinese fashion market is becoming increasingly important in terms of consumption volume and value. A critical aspect of the Chinese fashion market is the role of the fashion retail buyer; however, there exists little literature on their role...
