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Keywords: Returns
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (1): 37–48.
Published: 27 February 2009
...Minjeong Kang; Kim Johnson Purpose This paper seeks to investigate relationships between apparel return behavior and fashion innovativeness, buying impulsiveness, and consideration of return policies of US consumers. Design/methodology/approach A convenience sample of 246 undergraduates...
