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Keywords: Reverse socialization
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (3): 483–507.
Published: 11 December 2025
...Veronica Campian; Ioana Iancu Purpose This study aims to enhance the theory of planned behavior (TPB) by incorporating reverse socialization to better understand sustainable fashion consumer behavior. Children's exposure to environmental issues equips them to influence family decisions and promote...
