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Keywords: Risk analysis
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2010) 14 (3): 335–349.
Published: 13 July 2010
... hypothesis was developed for the relationship between mature consumers' internet and online shopping experiences and their perceived benefits of online shopping for apparel products: Older consumers Internet Shopping Risk analysis Benefits Experience The US older consumer population...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2003) 7 (3): 259–271.
Published: 01 September 2003
... (p=0.03) as well as product categories purchased including clothing (p=0.001), accessories (p=0.014), health and beauty items (p=0.000) and maintenance, tools and cleaners (p=0.009). No demographic differences were found. © MCB UP Limited 2003 Risk...
