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Keywords: Russia
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2007) 11 (1): 106–121.
Published: 06 March 2007
.... Design/methodology/approach The in‐depth interview was the primary data collection tool. Data collection was conducted during summer 2004 in St Petersburg, Russia. College students formed the sample for the study. In total, 17 students (four males and 13 females) were interviewed. The hermeneutic...
