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Keywords: Seasonality
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (1): 16–32.
Published: 13 March 2017
... of this paper is to take the context of Puerto Rico as a US territory to reconcile these two propositions by analyzing culture and gender’s influence on apparel purchase. Design/methodology/approach Via multiple regression analysis, the study considers seasonality as a factor of apparel purchase patterns...
