...Kanchana Dissanayake; Rudrajeet Pal; Ellen Johansson; Emmy Persson Purpose As the secondhand fashion sector experiences rapid growth, traditional thrift stores are increasingly moving toward digital sales platforms to meet rising consumer demand and shifting market expectations. However, scholarly...

...Samuel Babu Sekar Purpose The purpose of this research is to examine the impact of sustainable fashion influencers on their followers’ attitudes and behaviors toward secondhand fashion. Specifically, the study aims to explore how the perceived authenticity and environmental commitment...

... Licensed re-use rights only Luxury Secondhand fashion Millennials Emerging economies Qualitative research Growing concern for the planet and an intensifying urge to experience luxury have led to alternative consumption forms (Agrawal et al., 2022). Resultantly, the secondhand...