...-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at Link to the terms of the CC BY 4.0 licence. Marketing Consumer behavior Women Self-concept Social responsibility Agricultural Experiment Station...

... survey that included questions about perceptions of pregnancy, physical self-concept and forecasted shopping behaviors. Findings Results indicated that this group is concerned with physical changes of pregnancy and expect to treat each area of the body in a different way. Women's expected physical...

...Nagaraj Samala; Sapna Singh Purpose Millennials are more fashion conscious, relate themselves to the fashion brands they wear. This concept of brand engagement with self-concept (BESC) studies with other marketing variables yields interesting results. The purpose of this paper is to investigate...

... under different situations. Knowledge of the dominant self-concept driving the consumption of fashion in various situations will enable marketers to position their brands along the desired dimension of FSC. Originality/value The value of this research paper lies in validating a scale to measure FSC...

...@federation.edu.au 04 07 2016 13 01 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Self-concept Consumer attitudes Social responsibility Segmentation Self-esteem Environmental concern Environmental responsibility...

... intimate apparel brand, typical of daily use and private consumption. Regression analyses were conducted on a sample of 308 young female consumers to identify the effect of actual and ideal congruity in determining repurchase intentions. A cluster analysis based on actual self-concept was employed...

...Cara Peters; Jeremy A. Shelton; Jane B. Thomas Purpose The purpose of the present study is to examine the connection between the self‐concept and fashion consumer behaviors of senior females. Design/methodology/approach Participants for the study (n=200) were recruited from 12...