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Keywords: Self-objectification
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Journal Articles
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity
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Journal of Fashion Marketing and Management: An International Journal (2023) 27 (6): 925–943.
Published: 07 April 2023
...Domenique Jones; Heejin Lim Purpose Addressing stigmatized identity threat cues customers experience, this study aimed to uncover the effects of frontline employees' ethnic and body-size diversity which lead to customer self-objectification and negative store attitude. Design/methodology...
