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Keywords: Selling
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2003) 7 (3): 249–258.
Published: 01 September 2003
...Louise Lystig Fritchie; Kim K.P. Johnson Television shopping simulates a personalized selling situation: it combines salesmanship with parasocial interaction. Segments of two major shopping channels, Home Shopping Network (HSN) and Quality Value Convenience (QVC), were coded for the use...
