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Keywords: Service-dominant logic (SDL)
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (6): 1069–1084.
Published: 03 June 2025
... developed for quantitative data collection and recruitment strategy for the sample). Luxury brands Unconventional luxury Service-dominant logic (SDL) Value co-creation Luxury value perceptions Brand attitude Brand desire Social media PLS-SEM © Emerald Publishing Limited 2025 Emerald...
Includes: Supplementary data
