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Keywords: Sex in advertisements
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (3): 426–443.
Published: 01 September 2023
...Alyssa Dana Adomaitis; Diana Saiki; Juan del Pozo Severino Purpose This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (4): 572–586.
Published: 19 August 2019
... at: desaiki@bsu.edu 08 01 2019 04 05 2019 04 05 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Luxury brands Sex in advertisements The purpose of this research is to examine viewer’s responses (cognitive, affective...
