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Keywords: Shopper motivations
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Journal Articles
Shopping channel preference and usage motivations: Exploring differences amongst a 50-year age span
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Journal of Fashion Marketing and Management: An International Journal (2018) 22 (2): 270–284.
Published: 24 April 2018
... 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Age Consumer preferences Multi-channel Shopper motivations This research contributes to knowledge by investigating why different age groups use different shopping...
