Keywords: Shops
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Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2011) 15 (2): 257–270.
Published: 10 May 2011
... conducted, the English description “temporary store” has been adopted to describe the phenomenon; an association for practitioners of this very new tool of retail marketing, “Assotemporary”, was established there in 2008. Such stores are today more usually called “pop‐up” stores or shops in English‐speaking...
Journal Articles

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