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Keywords: Showrooming
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Journal Articles
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 905–923.
Published: 02 February 2023
...Natalia Szozda Purpose The aim of the study presented in this paper is to investigate the interrelationships among technologies in retail, webrooming and showrooming purchase intentions and customer experience. Design/methodology/approach The study was conducted in the fashion industry...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (3): 401–419.
Published: 30 July 2021
...Angel Herrero-Crespo; Nuria Viejo-Fernández; Jesús Collado-Agudo; María José Sanzo Pérez Purpose This paper evaluates how the intention to develop webrooming or showrooming behaviour is affected by both the perceived usefulness and the perceived ease-of-use, as well as by the consumer's personal...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (2): 224–238.
Published: 03 January 2019
...Ju-Young M. Kang Purpose The purpose of this paper is to investigate the interrelationships among fashion lifestyle of social-local-mobile (SoLoMo) consumers as individual characteristics, perceptions of the value of showrooming and webrooming and omnichannel shopping intention as choice/purchase...
