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Keywords: Signaling
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (2): 209–223.
Published: 08 November 2018
...Sin Man Lai; Gerard Prendergast Purpose Women’s conspicuous display of luxury brands is known to serve the purpose of sending signals to other women, but little is known about how men interpret those signals. The purpose of this paper is to elucidate how men interpret the signals sent by women...
