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Keywords: Signalling theory
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (1): 129–156.
Published: 12 March 2018
... they take on in society, how they plan their luxury consumption journey and how they eventually use these possessions for self-identification and communication to others. Fashion Qualitative research Signalling theory Luxury consumption Inconspicuousness It is acknowledged in the luxury...
