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Keywords: Social capital
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Journal Articles
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands: the generational differences
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (6): 988–1008.
Published: 02 February 2023
...Jiyoung Kim; Xi Yu Leung; Brittany McKneely Purpose Using social capital theory as the theoretical framework, the purpose of this study is to examine if shared value, the norm of reciprocity and social bonding within a small fashion brand's Instagram page transfers to the overall perception...
Journal Articles
The influence of perceived benefit on structural, cognitive and relational social capital in fashion blogs; the study of female users
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (2): 310–330.
Published: 18 September 2020
...Jiyoung Kim; Kiseol Yang; Xin Zeng; Hwa-Ping Cheng Purpose The purpose of this study is to investigate (1) how female blog users' perceived benefits (i.e. perceived usefulness, perceived enjoyment, community identification and perceived norm of reciprocity) influence their perceived social capital...
