Keywords: Social change
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2004) 8 (4): 362–374.
Published: 01 December 2004
... in the initial condition was named “The Butterfly Effect”. When two outcomes with small initial difference were plotted graphically, a dramatic and unpredictable outcome will happen. Fashion Consumers Young adults Social change Fashion change can be viewed as planned obsolesence promoted...

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